Set for Travel is a new venture created to assist major UK sporting bodies to generate new income from their large and loyal fan bases. Through a unique alliance with Co-op Travelcare, the leading independent UK travel agent, Set for Travel have developed a business model that can deliver discounted travel and sports tours to members of Sport related travel clubs. The first of which, "Travelset" went live with the Lawn Tennis Association in January, 2003.
In conjunction with Volcano, The Covent Garden based communications agency, Activideas assisted in developing Set for Travel from initial concept, to securing the alliances and launching with the LTA. We now have an ongoing role in the development and implementation of the communications strategy to grow new revenue from Tennis enthusiasts. We are also responsible for recruiting additional sports to the venture.